These are two past engagements, told in full. Client names are withheld under NDA, so we focus on what was done and what changed.
Case 1: Developer tool, $0 to $24K MRR without paid ads
Channels: Reddit and X. Model: B2B SaaS.
The problem
The team was buying Google search clicks. Customer acquisition cost was above $140, and users who arrived from generic ads churned quickly. The ad budget was eating early runway without building anything that lasted.
What we did
- Picked the right rooms. We mapped the subreddits where the tool's buyers already asked for help, mainly r/webdev and r/devops, and read each community's rules before posting anything.
- Led with value. Posts explained how a specific technical bottleneck was solved, with real numbers and code. The product appeared only where it was the honest answer.
- Built founder authority on X. Threads in the founder's own voice broke down engineering decisions and lessons, and pulled developers to the product page.
- Tracked what converted. Each week we kept the post types that brought trials and dropped the rest.
The result
- +340% organic sign-ups
- −68% blended CAC
- 18.5K+ targeted developer visits
- $0 → $24K monthly recurring revenue, with no paid ads
Case 2: Productivity app, 48,000 installs in 45 days
Channels: TikTok and Instagram Reels. Model: B2C mobile app.
The problem
The app launched with zero organic visibility. Meta ads were expensive, and the users they brought didn't stay.
What we did
- Built a creator bench. We recruited 30+ niche productivity creators with 10K–100K followers, chosen for audience trust rather than reach.
- Tested hooks weekly. Creators tested around ten different opening hooks every week. Winners were briefed to more creators; losers were cut.
- Aimed at category rank. Install spikes were timed so the app climbed its App Store category, which then brought organic installs on its own.
The result
- 2.4M+ organic video views
- 48,000+ new installs in 45 days
- 4.2x return on creator spend
- Top 12 in its App Store category
What both cases have in common
Neither started with a bigger ad budget. Both started with a clear customer, the right community or creators for that customer, and weekly tests that kept what worked. That's the playbook we bring to every engagement. If you want to know which channel we would start with for your product, take the 2-minute fit survey.